![]() We agreed we wanted to talk horizontally, rather than vertically to our readers. This affected our choice of pricing: £2.99, but also our house voice. Sick of magazines that sold pipe dreams, we decided to focus on high street brands rather than haute couture. I knew they’d found not just a gap in the magazine publishing industry, but also a marketing strategy created through the simple fact that we were three enthusiastic women, who didn’t consider interviewing hunks particularly hard work. But then Mel and Dinah showed me their vision for UK Playgirl: a woman’s lifestyle magazine, sprinkled with hunks run by three playgirls. ![]() My last trip to the Guardian had me witness their literary editor wild eyed about maximising story ideas in all media formats. I wasn’t certain magazines and newspapers are in a bit of a crisis. With this in mind, Mel and Dinah contacted me to find out if I wanted to join their duo. A survey conducted on behalf of Playgirl amongst women aged 18-40 found that women are not interested in looking at ‘men's bits’ and would rather look at a man's chest or eyes.
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